Khulani Schools Programme
#GoRedForDyslexia for Khulani Schools Programme and Exclusively Inclusive: an A2 poster and three 8-page booklets on dyslexia and ADHD, made easy to read.
- Industry
- Education
- Year
- 2026
- Scope
- Campaign Poster (A2), Booklet Design
- Status
- Delivered
The challenge
Khulani Schools Programme, in partnership with Exclusively Inclusive (Strength Based Mindset), was running Learning Differences Visibility Week in October 2026, with a Wear Red Day for dyslexia.
They needed material that would help learners, teachers and parents understand ADHD, dyslexia and other learning differences. Many of the readers would be learners who find reading hard, so the material had to be easy to read before it could be anything else.
Project overview
Each of the four pieces was presented as ten concepts. The client chose a bold geometric poster in navy, red, yellow and blue, and a “Building Blocks” learner handbook. The booklets use Lexend, a typeface designed to make reading easier, with short sections, clear icons and custom illustrations of learners, teachers and families.
What we delivered
- Campaign Poster (A2)
- Booklet Design
- Custom Illustration
- Print-ready Artwork
What we built
The pieces of the campaign.
For a dyslexia campaign, readability came first: a reading-friendly typeface, short sections and clear icons, so the booklets work for the learners they are about.
- A2 campaign poster, designed around the client’s own campaign artwork
- Learner Handbook: 8 pages, from myths and facts to an inclusion challenge and a Brain Champion pledge
- Educators’ Guide: 8 pages
- Parents and Caregivers’ Guide: 8 pages
- Ten concepts presented for each piece
- Custom vector illustrations of learners, teachers and families for the booklets
Delivered scope & current status
- Four print-ready pieces delivered for Learning Differences Visibility Week
- The client chose its poster and learner handbook from ten concepts each
- Illustrations drawn as vectors, so they print sharp at any size
Delivered and complete: the final print-ready files were handed over to the client.
Print specification
- Lexend typeface
- A2 poster
- A5 booklets, CMYK
- 3 mm bleed and crop marks
- Vector illustration
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